Introducing Orin, Apteco’s new AI assistant

Say hello to Orin, and insights at light speed⚡

Whether you’re exploring dashboards, navigating features or just wondering “Where do I click next?” Apteco's new AI-powered knowledge guide, data navigator and solution builder, Orin delivers instant, intelligent support.

Apteco believes in smart technology that complements marketing know-how, not replaces it. And their new AI assistant is part of that wider vision: putting generative AI to work where it really counts. By integrating intelligent support into every stage of the user's Orbit journey, Apteco are helping to make marketers' day-to-day tasks simpler - and helping them to create and deliver campaigns that truly deliver results.

Apteco has always prioritised user needs in their software development, and has been integrating it into their analytics capabilities for many years, long before AI became an industry buzzword. Apteco's machine learning functionality helps customers to understand behaviour, predict trends, suggest best next product offers, find look-alike audiences, analyse customer value, and more. Now, with Orin to help guide and assist, those analytics capabilities are more accessible than ever, with marketers being able to seek information about their data, learn how to navigate the platform, and explore Orbit's functionality.

And here’s the best part: You can trust Orin! 

“We’re committed to taking responsibility for our clients, their brands, and their staff so that AI, particularly GenAI, can be used in a safe, constructive, and practical manner. We believe companies making AI software should make sure it’s dependable, ethical, and safe. Our GenAI assistant shows how serious we are about supporting human users and keeping them in charge of what they create.

AI needs a holistic approach – Orin is not just about code and prompt engineering, but also about the information resources we make available, the vector stores and the accuracy of our entire documentation and help resources.”

James Alty, founder and managing director of Apteco UK 

Apteco's aim is to empower marketing teams while safeguarding privacy and security. To this end, Orin will always indicate whether responses are AI-generated or derived from Apteco content, so users know exactly where every answer comes from. That means facts are double-checked, and responses are validated. Apteco also mitigates against hallucinations, because all of the data comes from the Apteco engine, and not a large language model.

So, who is Orin and what can he do?

Orin has been designed with usability in mind, with a fun, friendly interface that makes diving into analytics more engaging than ever. This first version of Orin serves as a knowledge guide, data navigator and solution builder - ready to answer questions, navigate the platform, help to create resources and provide dependable advice.

• Knowledge guide - discover and learn about all the features Orbit has to offer
• Data navigator - effortlessly navigate your data in Orbit
• Solution builder - help you create resources and complete tasks - fast

💻Orin is embedded across all the tools in the Orbit platform, so that users can ask questions and advice whether they are setting up a new dashboard or managing their latest campaign. 

🚀 All Orin’s responses are powered by the data in Apteco Orbit. Apteco software crunches the numbers and integrates the right data into every answer. This ensures that responses are accurate and are based on the specific data provided, minimising the risk of hallucinations.

🔒 Apteco’s Azure OpenAI Service instance ensures that data is processed on dedicated, isolated infrastructure, maintaining privacy and security. Data stays safe and encrypted, both when it’s stored and in transit. 

🗨️ Apteco’s content filters are trained in multiple languages – English, German, Japanese, Spanish, French, Italian, Portuguese, and Chinese. Users are always free to ask any questions they choose, but the generated responses will be censored. These filters work in real time as prompts are processed, so nothing harmful slips through.

Apteco's marketing team sat down with Orin, to get to know him a bit better 

Marketer: Who are you?
Orin: I'm Orin, your assistant here to help you navigate the Orbit platform! I'm designed to assist data-savvy marketers like yourself with customer segmentation, campaign creation, and data visualisation. 

Marketer: What can you do?
Orin: I can assist you with a variety of tasks on the Orbit platform, including:

• Customer Segmentation: Help you create and analyse audience segments.
• Campaign Creation: Guide you in setting up and managing marketing campaigns.
• Data Visualisation: Assist in creating charts and dashboards to visualise your data effectively.

Marketer: What is your favourite calculation?
Orin: I don't have personal preferences, but a commonly useful calculation in data analysis is segmentation. This allows marketers to identify distinct groups within their audience, enabling targeted campaigns and improved communication. It's all about making your data work for you! 

Marketer: Tell me a joke
Orin: Sure! Here’s one for you: 
Why did the marketer break up with the calendar?
Because it had too many dates! 

How can you access Orin

Orin, as a knowledge guide will be made available to all Orbit Selector bundle licence holders. Analyse bundle licence holders will receive both Orin as a knowledge guide and as a data navigator. Predictor bundle licence holders will receive all three: Orin as a knowledge guide, data navigator and solution builder. All licenced Orbit users can engage with Orin through the intuitive chat interface in Orbit.   

Contact the Apteco team if you'd like more info

Get in touch

Get started with Orin

Visit the Help hub for practical guidance on how to install, set-up and use Orin.

Installation and configuration steps.