Apteco's product milestones
Apteco is committed to the development and evolution of Apteco software in order for us to provide the ultimate end-to-end actionable marketing data insights and campaign automation solution, connecting you with your data. The timeline below displays selected features that have been released over the last 12 months. To find out more about any of these features - please visit our online help hub using the button below. To see our roadmap of upcoming features please click here Apteco Roadmap and login to the Apteco portal.
The first release of Apteco Cloud SaaS
This major feature offers trial and production use of Apteco Orbit, using either a demo data set, or a data set from Salesforce.
Users and group administration in Apteco Orbit
This new administrative feature includes user and group administration, allowing the creation, administration, and deletion of users and groups via the Orbit UI.
WhatsApp campaigning channel in Apteco PeopleStage
This new feature enables users to send Business Initiated WhatsApp messages via PeopleStage. PeopleStage can now send Business initiated messages directly to a WhatsApp conversation initiated by the user, with the user having given their consent to receiving communications from WhatsApp.
Azure DB platform support for FastStats only systems
This feature makes it possible to create Configuration, Web Service, and Orbit databases directly in a Microsoft SQL Server SaaS environment, such as Azure DB.
Tile filters in Apteco Orbit
Dashboard authors can now apply additional data filters to individual dashboard tiles. This allows you to display different data and patterns over separate time frames, or compare one target audience against another side by side on a single dashboard.
Behavioural modelling environment in Apteco FastStats
Two new types of be modelling features and further usability improvements, as well as updates to expressions, including two new derived cube functions.
Venn diagrams in Apteco Orbit
You can now visualise your data overlaps with the beautiful new Venn visualisation tile in Apteco Orbit dashboards.
Campaign channel editor in Apteco Orbit
Users can now set up new email channels in Apteco Orbit for campaigning in Orbit or PeopleStage. Users with admin permissions can access this function and define different Channels to use within PeopleStage.
Scheduled Segmentations in Apteco FastStats
You can now run and automatically update a segmentation using a scheduled task.
Scoring date based on current date for model variables in Apteco FastStats
You can now specify that the scoring date is taken dynamically from the run date when the virtual variable is refreshed. This means that you can create a single score variable, refresh it periodically and, on each refresh, a customer’s latest behaviour is evaluated.
Search improvements in Apteco Orbit
The variable search function in Orbit has been enhanced to ensure finding attributes or variables is quicker and more efficient.
Python integration improvements
The Apteco Python package now supports the use of banded Date and DateTime variables as cube dimensions. We’ve also added methods for selecting text variables which take values alphabetically before or after a given value.
Workspaces in Apteco Orbit
This new feature links items for quicker navigation through the platform, and brings relevant resources together across features in a meaningful way.
Categorical colours for charts in Apteco Orbit
Previously, funnel, donut, and pie charts were coloured using a shade of the main theme colour, based on the segment value. Now, multiple colours are picked from the theme, making it easier to distinguish one segment from the next.
Email campaigns in Apteco Orbit using PeopleStage ESP channels
You can upload, or upload and broadcast an Audience to one of the many email service providers (ESPs) that Apteco already integrates with. Within Orbit, you can create a target Audience and then export directly to an ESP.
Ability to create exclusion lists for Social Media ads in Apteco PeopleStage
This feature allows users to upload an exclusion audience to match against lookalike selections in social media platforms, when running paid social campaigns. This helps, for example, to suppress current customers from acquisition campaigns.
Sub-day segmentations in Apteco FastStats
To meet the needs of the dynamic, fast-paced world of data analytics, we have added new DateTime selection rules to FastStats. This allows users to select date and time ranges within a few hours, minutes, or seconds, rather than days.