Apteco Live 2026 - Celebrating 20 years of data innovation and insights

In 2026, Apteco Live reaches an exciting milestone - our 20th anniversary. For two decades we’ve brought together marketers, data experts, innovators and the wider Apteco community for a day of inspiration, learning and connection.

This year, we’re marking the occasion in a truly fitting venue: the Royal Institution, home of scientific discovery, creativity and pioneering ideas. Expect a day filled with energy, insight and a scientific twist as we reflect on how far we’ve come - and look ahead to the future of intelligent, data driven marketing.

Date: Thursday 12 November 2026
Venue: Royal Institution, London
Format: One-day, in-person only event
Time: 9.30am to 6pm
Dress code: Business casual
Social hashtag: #AptecoLive

Whether you’ve been with us since the beginning or are joining for the first time, Apteco Live 2026 is a celebration of 20 years of data innovation and insights, our customers and community, and everything we’ve achieved together.

The day will include:

• Exclusive reveals of new features and product innovations, celebrating how far Apteco technology has come
• Thought-provoking panel discussion with leading voices from across the data and marketing community
• Customer showcases and success stories, including entries from our 'Best use of Apteco' 2026 award, demonstrating real-world impact and innovation
• Breakout sessions offering in-depth exploration of Apteco technology to help you get more from your data
• A special keynote experience designed to spark fresh thinking and bold ideas
• Our Partner of the Year announcement, recognising outstanding contribution within the Apteco community
• And a drinks reception, giving you the chance to connect, reflect and celebrate 20 years together

Keep your eyes on this event page and our social media channels for all the latest updates, as we build up to Apteco Live 2026.

Please note: Apteco Live 2026 will be an in-person only event. There will be no online streaming available this year, so we encourage all delegates to join us in London to experience the full day live. Selected sessions will be recorded and shared after the event.

Scroll down for all the latest updates 👇

Registration | Agenda | Keynote | Focus groups | Award finalists | Getting there | Booking information | Enquiries

Registration

Seats are limited - you will need to book your ticket to be part of Apteco Live 2026!*

Agenda

9.30-10.00am | Arrival and registration

Grab a tea or coffee and connect with fellow marketers, analysts and data professionals before the day's discoveries begin. Then take your seats in the theatre.

10.00-11.15am | Opening discoveries

Join us in the historic theatre for a special opening experience, followed by:

• Software updates and new feature announcements
• A look ahead: Apteco's roadmap and vision

11.15-11.45am | Refreshment break

Refreshments served in the networking area.

11.45am-1.15pm | Data brilliance

• Finalist presentations: Best use of Apteco Award 2026
• Live voting
• Panel discussion: Learning from this year's standout innovators

1.15-2.15pm | Lunch break

Enjoy a relaxed buffet lunch before heading to your chosen breakout room for the afternoon sessions.

2.15-3.30pm | Focus groups

Two back-to-back sessions across multiple topics, allowing you to explore the areas most relevant to you.

• 2.15pm - Session one
• 2.55pm - Session two

Scroll down for full details of available focus groups.

3.30-3.45pm | Refreshment break

A short opportunity to recharge before the final sessions of the day.

3.45-4.45pm | The next revolution

Keynote presentation QUANTUM 2.0: The other tech revolution with award-winning physicist, broadcaster and author - Jim Al-Khalili

Award announcements: Best use of Apteco and Partner Awards

4.45-6.00pm | Networking reception

Join us for drinks as we celebrate our award finalists and winners, mark 20 years of Apteco Live with celebratory cake, and catch up with peers, partners and the Apteco team.

6.00pm | Event close

Keynote speaker

We're excited to reveal that this year's keynote speaker is Jim Al-Khalili, award-winning physicist, broadcaster and author.

• QUANTUM 2.0: The other tech revolution

We hear a lot about the coming age of AI and how it is already changing our world in so many different ways. What we don't hear so much about is a rather different technological revolution that has been quietly coming of age. It is known as The Second Quantum Revolution, and it is already beginning to have a huge impact on our everyday lives.

In this keynote, Jim Al-Khalili takes a brief look back at a century of quantum mechanics, the strangest yet most successful theory in all of science, and how it has already shaped our world, before introducing Quantum 2.0 where a deeper understanding of such counterintuitive concepts as quantum superposition and entanglement are leading to the development of entirely new technologies, from quantum computers and quantum sensors to quantum cryptography and the quantum internet. Most intriguing of all, with artificial general intelligence potentially arriving at some point in our lifetime, is there a link between quantum mechanics, AGI and even consciousness?

Focus groups

We have 4 insightful sessions for you to choose from:

• From insight to impact: The art & science of great marketing

Presented by Liz Walker

Eureka! But is it…. is it really… Fuse science with creativity to test those Eureka moments.

Marketing is both an art and a science - so why choose? Across two interactive sessions, Liz will explore how to turn a marketing challenge into a creative, targeted and measurable campaign, with Orbit guiding the journey from discovery to delivery. Working through a real-world charity fundraising scenario, you’ll uncover audience insights, develop a hypothesis, identify the right people to target and shape a campaign that brings your ideas to life. Along the way, discover how Orbit can help you test assumptions, personalise messaging, measure performance and understand the potential return on marketing investment. Because great marketing isn’t just about having a brilliant idea - it’s about knowing who to reach, what to invest, and how to demonstrate impact.

• Orin – Experiments in conversational analytics and beyond

Presented by Andy Chislett and Adam Robertson

Join Adam and Andy as they explore the future of Orin and AI across the Apteco platform. In this focus group session, we will demonstrate how natural language and AI can assist marketing analysts and teams in their work. Orin combines conversational ease with interactive user guidance -helping you explore, build, and refine your analytics and campaign work.

• Predicting and preventing customer churn with behavioural models in Orbit

Presented by Ray Kirk

What if you could spot the customers most at risk of lapsing - and could act before they do? Discover how behavioural models built in FastStats can be brought into Orbit to identify customers at risk of lapsing and turn those insights into targeted retention activity. In this focus group Ray will explore behavioural modelling with inactive events, building explanatory dashboards and using model scores and look-alike audiences to support more effective and targeted retention campaigns.

• How to write an Orbit API application without knowing the Orbit API (hint: ask AI)

Presented by Tim Heron

Tim Heron will take you through how he used AI coding to create a prototype application that eases integration between Orbit and 3rd party reporting tools. He'll also run through the technical and performance improvements we've made to FastStats Designer and the FastStats query engine in the last 12 months.

Award finalists

Congratulations to our award finalists on reaching the final stage of our 2026 competition. We wish all three finalists the very best of luck and look forward to celebrating the winner with our community at Apteco Live.

• Carnival UK & HH Global
• Marie Curie & Wood for Trees, Salocin Group
• Agria Pet Insurance & Paragon DCX

Each finalist's video presentation will be showcased on stage, giving delegates the opportunity to see the challenge, approach and results behind each project. Following the presentations, delegates will cast their votes, which will be combined equally with the judges' scores to determine the final result. The entry with the highest overall score will be crowned the winner.

Learn more about this year's finalists and read their case studies in our 2026 Award finalists booklet.

Getting there

Address: Royal Institution, 21 Albemarle Street, London, W1S 4BS View map

Entrance: The visitor entrance to the Royal Institution is on Albemarle Street and is accessible via double doors.

By Tube: The Royal Institution is a five-minute walk from Green Park station, which is on the Jubilee, Victoria and Piccadilly lines. Also within a ten-minute walking distance is Piccadilly Circus station, on the Piccadilly and Bakerloo lines, or Oxford Circus station on the Victoria, Central and Bakerloo lines.

Important booking information*

To be part of Apteco Live 2026 at the Royal Institution, booking is essential. All seats must be reserved through our official Eventbrite page (via the Register now button above), and we’re committed to making sure places are shared fairly between our valued partners and clients.

To keep things balanced, each organisation can book up to five in-person tickets. Seats will be released on a first-come, first-served basis – so grab your spot early!

Invitations have been sent to our partners and direct customers, along with the event password and access codes to unlock registration. If you license Apteco software via a partner then please contact them for the details.

Please note: all attendees must hold a valid Apteco software licence at the time of the event (except for special guests). If demand exceeds capacity, we’ll operate a waiting list to give everyone a fair shot at joining the action.

Enquiries

If you have any questions about Apteco Live then please contact events@apteco.com