Announcing the 'Best use of Apteco' 2026 finalists

We're delighted to announce the three finalists for the 'Best use of Apteco' award 2026, recognising organisations that have delivered exceptional results through the innovative use of Apteco technology.

This year's entries showcased an impressive range of projects spanning customer engagement, fundraising and customer acquisition. Following a review by our judging panel, three outstanding entries have been selected to progress to the final stage of the competition.

• Carnival UK & HH Global
• Marie Curie & Wood for Trees, Salocin Group
• Agria Pet Insurance & Paragon DCX

Our judges assess each submission against a range of criteria, including the challenge faced, the approach taken, innovation, measurable results and the overall impact delivered. The finalists will now present their projects to Apteco Live delegates, who will vote to select this year's winner.

You can read the case studies in our 2026 Award finalists booklet.

Here's a quick introduction to the finalists:

Carnival UK & HH Global

The team developed a sophisticated pre-cruise customer journey in Apteco PeopleStage, combining personalised, FastStats-powered dynamic content with timely communications tailored to each guest's booking motivations and travel plans. The project delivered exceptional engagement rates while driving additional onboard and shore experiences.

Marie Curie & Wood for Trees, Salocin Group

Marie Curie transformed nine separate telemarketing campaigns into a single supporter journey in Apteco Orbit. The new approach improved visibility, reduced manual effort and enabled more supporters to move between campaigns, resulting in greater efficiency and stronger fundraising outcomes.

Agria Pet Insurance & Paragon DCX

Using Apteco insight and automation, Agria redesigned its customer onboarding journey to better support new pet owners. Personalised communications, including tailored welcome videos, helped create a more relevant experience and delivered a significant uplift in conversion to lifetime cover.

What happens next?

The judging panel has now completed its evaluation and selected the three finalists. The final decision now rests with the delegates attending Apteco Live 2026.

At the event, each finalist's video presentation will be showcased on stage, giving delegates the opportunity to see the challenge, approach and results behind each project. Following the presentations, delegates will cast their votes, which will be combined equally with the judges' scores to determine the final result. The entry with the highest overall score will be crowned the winner of the Apteco Awards 2026..

Congratulations once again to Carnival UK & HH Global, Marie Curie & Wood for Trees, Salocin Group, and Agria Pet Insurance & Paragon DCX on reaching the final stage. We wish all three finalists the very best of luck and look forward to celebrating the winner with our community at Apteco Live.