Winner of the Apteco Partner of the Year award 2017, 2018, 2020 and 2021

At Qbase we make your marketing more effective using data. We unify disparate data sources to create richer customer relationships. With our help marketing results improve through better data quality and selecting the right communication at the right time. Our tailored approach to analysis, segmentation and personalisation reduces costs and increases revenues. Using Qbase, you and your team can perfect these skills and techniques to determine your own success. It’s how we helped one of our clients improve their revenues by 53% from one campaign. We call this effective data.

Case studies

Qbase and Everton: Best use of Apteco software 2017 award - finalists

Qbase and Nisbets: Best use of Apteco software 2019 award - finalists

Qbase and WWF UK: Best use of Apteco software 2021 award - WINNERS


7 ways to improve your marketing with data - WATCH NOW
Qbase & Apteco join forces to deliver a powerful webinar giving 7 top tips for using data to improve marketing. The webinar gives advice on topics such as segmentation, data quality, personalisation, and targeted marketing. Whether you've been in the industry for years, or whether you're just starting out on your data journey, this is worth a watch.

Why we are unique

  • We pioneered Tribes segmentation with the RNLI. Our work with them on their Tribes project led us to collect a number of awards for innovation including the “Best Use of FastStats Award” for 2013. It was the second time in three years we picked up that award.
  • We combine on-line visitor and engagement behaviour with traditional off-line data to provide a richer single customer view that leads to more effective insight and marketing decisions.
  • Over 20 years we have developed techniques unique to us that improve data quality and campaign selection.
  • We work collaboratively with our customers to improve their skills and knowledge, which means you make better decisions and are more effective.
  • We become an extension of your business as we fully immerse ourselves in your world. 
  • We have an exceptionally low staff turnover, which allows us to build up detailed knowledge of our customers’ markets
  • We constantly innovate which is why so few of our clients leave.

Products & Services

  • ETL and Data Aggregation
  • SCVs, Data Warehouses and DMPs
  • Online clickstream data integration
  • Data Quality
  • FastStats & PeopleStage Implementation
  • Segmentation, modelling & business insight
  • Analysis and reporting
  • Marketing Automation
  • Customer Journeys & Campaign Management
Partner for 20 years since 2002

The Gateway
89 Sankey Street
United Kingdom

Paresh Patel T: +44 (0) 1925 644800

I’ve been using FastStats for over 12 years now, with the last nine spent helping clients unearth the secrets that lie in their data using FastStats. It’s my belief that with the right thought process, experience and expertise, using FastStats can revolutionise the marketing effectiveness of any organisation. It’s my job and the objective of the FastStats team here at Qbase to ensure this revolution takes place in your business or organisation. It’s why we’ve been winner of FastStats solution of the year twice in the past 5 years and runners up twice!

Paresh Patel

Paresh Patel


  • Damart
  • Thompson & Morgan
  • BSkyB
  • RNLI
  • Prostate Cancer UK
  • Nisbets
  • HSS Hire
  • Everton Football Club


  • B2B
  • Not-for-profit (charities, Government)
  • Retail
  • Telecommunications
  • Sport & Leisure
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Apteco Cascade

Accredited trainer

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Apteco FastStats Base

Accredited trainer

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Apteco FastStats Base (Advanced)

Accredited trainer

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FastStats Excelsior

Accredited trainer

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FastStats Modelling

Accredited trainer

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Apteco Sales Professional


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FastStats Designer Administrator


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