Winner of the Apteco Partner of the Year award 2017, 2018 and 2020
At Qbase we make your marketing more effective using data. We unify disparate data sources to create richer customer relationships. With our help marketing results improve through better data quality and selecting the right communication at the right time. Our tailored approach to analysis, segmentation and personalisation reduces costs and increases revenues. Using Qbase, you and your team can perfect these skills and techniques to determine your own success. It’s how we helped one of our clients improve their revenues by 53% from one campaign. We call this effective data.
Qbase and Everton Case Study: Best use of the Apteco Marketing Suite 2017 finalist
Why we are unique
- We pioneered Tribes segmentation with the RNLI. Our work with them on their Tribes project led us to collect a number of awards for innovation including the “Best Use of FastStats Award” for 2013. It was the second time in three years we picked up that award.
- We combine on-line visitor and engagement behaviour with traditional off-line data to provide a richer single customer view that leads to more effective insight and marketing decisions.
- Over 20 years we have developed techniques unique to us that improve data quality and campaign selection.
- We work collaboratively with our customers to improve their skills and knowledge, which means you make better decisions and are more effective.
- We become an extension of your business as we fully immerse ourselves in your world.
- We have an exceptionally low staff turnover, which allows us to build up detailed knowledge of our customers’ markets
- We constantly innovate which is why so few of our clients leave.
Products & Services
- ETL and Data Aggregation
- SCVs, Data Warehouses and DMPs
- Online clickstream data integration
- Data Quality
- FastStats & PeopleStage Implementation
- Segmentation, modelling & business insight
- Analysis and reporting
- Marketing Automation
- Customer Journeys & Campaign Management