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P&O Ferries
Our customer journey activity is seeing open rates of over 50%, with some campaigns actually achieving an open rate of 70%. This has clearly demonstrated that the more relevant the customer communication, the greater engagement achieved.
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Our customer journey activity is seeing open rates of over 50%, with some campaigns actually achieving an open rate of 70%. This has clearly demonstrated that the more relevant the customer communication, the greater engagement achieved.
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I have worked closely with Apteco for over 11 years now and have nothing but the highest of praise for them. My personal experience using their software - FastStats, Designer, Excelsior, Geo-Mapping and Cascade - together with our clients has been nothing but the best. Their support, sales and training are all first class and highly professional. I never cease to be amazed at how many new features and improvements they manage to cram into each of the quarterly update releases - so well done to the developers. If you're lucky enough to get invited to one of their annual Apteco Live User Group Conferences, you are in for a real treat with their ever changing choice of venues and the various presentations and workshops are all interesting and educational.
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Apteco marketing software enabled RTL interactive to create very complex selections, which were used for example, to tailor the email content to the customer's favourite formats so that, every customer could view the trailer in their favourite format.
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Following implementation of the new Welcome Journey, significant improvements have been delivered: 11% increase in the number of activated accounts and 70% increase in the value of assets.
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We’ve found the use of Apteco to be of great benefit to our organisation, allowing easy access to our CRM data to perform quick and detailed data selections, whilst also offering a much greater analysis and supporter journey platform than our CRM system is able to offer.
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Apteco software allows us to analyse our data with great ease to provide powerful insights. We’ve been using it since 2000 and there is no other product out there that compares.