Best use of FastStats® Award 2014
Congratulations to this year's winners P&O Ferries and R-cubed. In second place came Travian Games and b.telligent, followed by Haymarket Media Group and Alchemetrics. Well done to the remaining finalists RAC and Occam DM, The Children's Society and Adroit Data & Insight.
This award is to celebrate the effective use of FastStats® to drive marketing activities and to reward those who have delivered measurable benefits to their organisation as a result.
All entries must be based on projects/results that have been carried out or achieved over the past 12 months.
The winning entry was announced at the FastStats User Group Conference on Friday 7th November 2014.
Apteco judges score each entry and additional points are allocated following a vote by delegates at the conference.
The authors of the winning entry each win £500 to spend at one (or at a few) of the following retailers: Bravissimo, Charles Tyrwhitt, JoJo Maman Bébé, Cotswold Outdoor, Marks and Spencer, Moss Bros., Mothercare, River Island or White Stuff.
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