Check out the highlights from Apteco's Q3 2022 software release

In the latest Apteco software release we have made significant improvements to the point-to-point mapping wizard in FastStats so that you can get results even faster, made exciting developments in the behavioural modelling environment, added more power to dashboards with the introduction of cube tiles, and further developed our campaigning functionality in Apteco Orbit to empower your marketing team. To read the full release notes our partners and users can login to the Apteco portal.

Need help? For a practical, step-by-step guide on how to use any of the features in Apteco software, visit the Apteco help hub.

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More exciting developments in the modelling environment
More exciting developments in the modelling environment

Behavioural modelling is all about exploring potentially hundreds of alternative dimensions, each of which explores a different aspect of behaviour. The Q3 2022 release includes innovative new functionality within the modelling environment to help organise and manage multiple dimensions using selecting and tagging.

Streamline your email campaigns in Apteco Orbit
Streamline your email campaigns in Apteco Orbit

Schedule your email campaigns to run as a single instance or on a recurring schedule - on a daily, weekly or monthly basis. Automate your emails to run at, or from, a required date and time and in a specific time zone, with your preferred recurrence pattern until an optional end date.

Convenient control of shared dashboards for added security
Convenient control of shared dashboards for added security

Share insights with your whole team but maintain control at all times of who can view or edit and share dashboards. Assign editing permissions and share insights and results with colleagues or groups, allowing them to interact with the data or restrict or withdraw permissions at any time.

Significant improvements in the Point-to-Point mapping wizard capability
Significant improvements in the Point-to-Point mapping wizard capability

The new Bing lsochrone API means the Point-to-Point mapping wizard can now calculate zones for larger volumes of records, efficiently, and with a user-specified level of accuracy.

Trigger pull marketing campaigns in real-time
Trigger pull marketing campaigns in real-time

Apteco now supports Apache Kafka message streams as a method to pass data to,
and trigger, Apteco PeopleStage campaigns in real-time.

Create bespoke calculations and expression measures in dashboards
Create bespoke calculations and expression measures in dashboards

Expression measures can now be used by dashboard editors to calculate values for
tables, cubes, and other visualisations.

Login to the Apteco portal to download the full technical release notes document

Read release notes

 

More exciting developments in the modelling environment

The latest development to the modelling environment allows you to focus on finding diverse dimensions by using various methods of 'association' and can be used in both standard and behavioural modelling. We have also improved the organisation of behavioural features by adding new functionality within the modelling environment to help you to explore, organise and manage multiple dimensions by a process of selecting and tagging them. The Q3 release also includes enhancements to the chart zoom and reset zoom capabilities. 

  • Tagging dimensions allows you to make a more permanent record of a selection of dimensions that you wish to investigate further
  • You can now simply drag out a rectangle to zoom into part of a chart or drag out a rectangle in the reverse direction or use the button in the bottom right-hand corner of the chart, to reset the zoom
     

Learn more

Q3 2022 Apteco software release

 

Streamline your email marketing campaigns in Apteco Orbit

Apteco Orbit can help you to efficiently manage your email campaigns from start to finish. Create your perfect audience and then schedule your email campaigns to run at the perfect time, all from within the Apteco Orbit platform. You can then choose to either upload your audience directly to one of the 25 email service providers that Apteco integrates with, or you can schedule and broadcast your campaigns directly from Orbit. Orbit gives you added flexibility by allowing you to schedule your email campaigns to run as a single instance or on a recurring schedule - on a daily, weekly or monthly basis, allowing you to tend to other valuable tasks while your campaign runs in the background.

  • Verify the accuracy of your selections using visualisations in the handy check panel
  • Easily schedule your campaign in the audience tab, using the export panel - simply select your ESP, choose your message name and use the calendar to select the date, time and time zone you require
  • Navigate to the campaign tab in Orbit to edit or delete a schedule, and edit the date, time or time zone in the publishing window.
  • Conveniently automate your campaigns to run on a recurring schedule – daily, weekly or monthly, with an optional end date
  • Filter, sort, and display campaigns by the next scheduled run date and time to help you quickly navigate to the campaigns you want to monitor or edit

Learn more

Orbit recurring campaign schedules

 

Convenient control of shared dashboards for added security

Maintain control of who sees your key insights and outcomes by assigning editing and viewing permissions on your dashboards. Now your whole team can conveniently collaborate on the same dashboard – ensuring complete consistency and transparency across departments. Importantly you can also withdraw permissions at any time to ensure that your confidential information stays secure.

  • You can assign permissions to individuals or to groups within your organisation
  • Provide view only permissions for colleagues who you wish to share your dashboard with, but do not need to interact with it
  • Assign editing permissions to ensure that your whole team is working to the same outcomes
  • Simply remove editing or sharing permissions to withdraw access and maintain security
  • Conveniently you can choose to notify users when you make changes to their permissions
     

Learn more

Apteco Orbit editing and sharing dashboards

 

Significant improvements in the Point-to-Point mapping wizard capability

Being able to identify the nearest branch or store by a drive time is a useful tool for many marketing teams, however historically calculating precise results quickly and accurately has been challenging. Now, for systems that have latitude and longitude variables marked with the 'geoformat' property, using the new Bing lsochrone API means the Point-to-Point wizard can calculate zones for larger volumes of records, efficiently, and with a user-specified level of accuracy. 

  • When specifying multiple centre points, you can select from several result type options and create a virtual variable for each centre point with the same parameters
  • Use the point-to-point wizard to easily calculate drive time, drive distance, straight line, 'as the crow flies' distance and there is now also the functionality available to calculate 'walking time' 
  • Simply click and select the point-to-point wizard icon to start the wizard
     

Learn more

Q3 2022 Apteco software release

 

Trigger pull marketing campaigns in real-time

Event triggered campaigns can be set up to react to new event information passing through Apache Kafka. These real-time event-triggered campaigns are therefore not restricted to the existing data loaded into your Apteco system, but can now process new registrations for example. The event can be optionally enriched with data from a pull marketing data store to deliver campaign output in seconds. 

  • A PeopleStage campaign triggered by an event on an Apache Kafka message stream can use data from that event
  • The data output from the real-time campaign is retained for subsequent loading into your master data stores (single customer view or operational systems, etc.)
  • The definition of the Apache Kafka message streams that you wish to trigger real-time campaigns is performed in the Apteco FastStats administration suite 
  • Once defined, the Apache message stream appears in your Apteco PeopleStage library as an audience segment and as a set of fields available for use in the content step
  • Additional information fed from FastStats which can be used for extra content and personalisation

Learn more

Q3 2022 Apteco software release

 

Create bespoke calculations and expression measures in dashboards

This new feature provides expert dashboard editors and analysts the power to create more complex calculations for where standard measures or calculated measures have reached their limits. FastStats expressions can now be used to calculate values for tables, cubes, and other visualisations and can be used anywhere that there is a measure in a dashboard tile. If you are already an Apteco FastStats user, then you can create the expression in FastStats and paste it into Orbit to make full use of the advanced features.

Learn more

Q3 2022 Apteco software release

Take a look at the previous Apteco software release highlights

Latest Apteco Orbit updates

Apteco has released 10 updates to the Orbit platform (versions 1.10.38 to 1.10.43) since the Q2 2022 release. Visit the Apteco help hub to find out about what's new in the Orbit platform.

Apteco Orbit

Q2 2022 release highlights

Find out how we're making it easier to analyse key metrics, how we've extended our drive time functionality and how we've added preview and testing capabilities to our WhatsApp integration.

Q2 2022 release

Q1 2022 release highlights

Uncover our brand new integration with WhatsApp, discover three new ways to filter your dashboards and unearth the benefits of our segmentation migration reporting enhancements.

Q1 2022 release