What's new in Q3 2025
From smarter journey segmentation to integrations that keep you connected, this release is all about giving you sharper tools, stronger integrations, and a smoother way to manage every step of your marketing.
This release brings powerful upgrades across the entire platform to help you manage every step of your campaigns more efficiently. New integrations with LinkedIn, Google Analytics, Salesforce, and Microsoft Dynamics keep your data connected and actionable. Enhanced dashboard map tiles, and smarter journey segmentation provide deeper insights and more precise targeting. Pinpoint customer behaviour across key time windows with the latest extension to on-the-fly pattern match aggregation and kickstart predictive modelling in FastStats with behavioural modelling templates.
So, read on to find out what’s new or visit
the help hub
to read the full technical release notes.
Run and measure campaigns with more precision, without the platform-hopping with our LinkedIn and Google Analytics integrations.
Our Salesforce Sales Cloud and Microsoft Dynamics integrations keeps your marketing and sales aligned, so your data works as hard as your team.
Enhanced list views of your campaign folders and calendar make it easy to organize, navigate, and take action on all your campaigns - without endless scrolling.
Get a more interactive, detailed view of your data. Pan, zoom, and filter your map tiles without losing your view for more precise, interactive insights.
Kickstart predictive modelling in FastStats with Behavioural Modelling templates, while ordered pattern match aggregations deliver clearer, more actionable insights for smarter, data-driven decisions.
Ensure campaigns are efficient, data-driven, and cost-effective by using consistent test groups for more reliable journey testing with our new journey segment filtering enhancement.
Want to see these great new features in action? Register now!
Join James Alty, Apteco founder and MD, on 8 October from 12-1pm for the Q3 2025 software release webinar.
New integrations for seamless campaigning
Orbit’s latest release brings seamless integrations with LinkedIn and Google Analytics, making campaign management easier than ever.
With LinkedIn Ads, you can upload audience data directly from Orbit to target specific contacts or companies, applying inclusions and exclusions at the campaign level for precise reach. At the same time, Google Analytics reporting now feeds directly into your campaign overview, so you can measure web activity, engagement, and conversions via UTM tracking - without switching platforms. These integrations give you smarter targeting, clearer insights, and a truly end-to-end campaign experience, all from within Orbit.
Integrations that power smart marketing
Keep your marketing and sales perfectly aligned with our deeper CRM integrations.
With full support for Salesforce Sales Cloud and Microsoft Dynamics 365, you can now connect, import, and sync data seamlessly - manually or on a schedule - so your campaigns are always working from the most up-to-date information. Flexible field mapping in the channel editor and Orbit campaign journeys allow you to effortlessly move audience data back into your CRM, creating a true end-to-end marketing workflow. Unlock the full potential of your Salesforce and Dynamics 365 data, streamline campaign management, and ensure every team has the insights they need to drive smarter, more effective marketing.
Campaign management, made easy
Managing multiple campaigns has never been simpler. With our enhanced list views for campaign folders and the expanded campaign calendar, you can organise, navigate, and take action with ease - no more endless scrolling.
The upgraded campaign calendar now displays key details at a glance, including date and time, campaign name, folder location, and last run date, giving you a clearer overview of your schedule. Meanwhile, the new list view for campaign folders lets you see all campaigns and folders within a chosen root folder, create new campaigns or folders, and quickly access actions via the action menu. Everything you need to manage campaigns efficiently is now right at your fingertips.
Explore every detail with Pan and Zoom
Analyser bundle licence holders - your dashboards just got a whole lot smarter.
With enhanced map tiles, your pan and zoom settings are now maintained even when filtering maps in view mode. That means you can stay focused on the areas that matter most, whether it’s densely populated regions or specific selections requiring closer analysis. This improvement gives you the precision to uncover insights that may have been missed before. Explore your data in a more interactive and intuitive way - from the big picture to the smallest details, every layer now helps reveal the story behind your results.
Smarter insights with advanced analytics
Unlock deeper understanding of customer behaviour with two powerful new analytics features. The latest extension to on-the-fly Pattern Match aggregation lets you order values by time or numeric sequences, so you can pinpoint customer behaviour across key time windows - before, during, or after key events like campaigns with far greater precision. At the same time, behavioural modelling templates are in development, paving the way for sophisticated segmentation and predictive modelling in Orbit. Early access is already available in FastStats, with future releases bringing a more streamlined experience. Together, these features deliver smarter, more actionable insights to drive data-driven decisions.
Effective testing for impactful campaigns
Enhancements to journey segment filtering maximise the effectiveness of your campaigns by grouping individuals as they progress through their journey, creating controlled samples for thorough testing and detailed analysis.
By observing how a specific segment responds to different campaign elements, marketers can make precise optimisations to targeting, messaging, and timing, ensuring that each campaign delivers value for the planned budget. This approach provides smarter, actionable insights, helps reduce wasted spend, and enables data-driven decisions that improve outcomes. Across every stage of the customer journey, effective testing ensures campaigns are more impactful, efficient, and results oriented.
Previous Apteco software release highlights
Apteco Orbit
Orbit is released in fortnightly sprints so we can get the best new features to you as soon as we can. Orbit will automatically update to the latest version.
Q2 2025
Uncover the combined power of Category Grouping and Pattern Match, define and leverage relationship types and explore elevated dashboard technology.
Q1 2025
Learn about Apteco SMS and push notifications, campaign goals, message objectives and triggered events, big text fields and more power in behavioural modelling.
Q4 2024
Discover our new landing page builder, dynamic, zoomable maps, extended data source integrations and relative time points in the segmentation tool in FastStats.
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