"Possibly the greatest benefit is access to real-time data allowing us to respond to stakeholder data requests immediately and think more strategically about future campaigns."
"This journey has proven to WWF how they can use data and software to improve the supporter experience, which paves the way for charity-wide, supporter-centric automated journeys."
"Apteco allows Greene King to manage significant complexity with multiple brands and customer touchpoints, all managed efficiently and effectively to create clear insight and identify the optimal customer strategy. "
"For the first time, we can be confident that we truly have a supporter-focused view ensuring the right product, channel, timing, content, and action is correct for every supporter."
"Healthy Steps is a critical program helping to tackle childhood obesity, working together with DCX and the Apteco platform we have delivered an automated eight week comms journey and showing amazing results in the pilot phase."
"By utilising Apteco marketing software, we were able to track and measure the impact on guests of the Future Cruise Credits journey. Allowing us to understand behaviour and identify trends, adopting an agile approach to testing, offers and onward strategy."
"We’ve found the use of Apteco FastStats and PeopleStage to be of great benefit to our organisation, allowing easy access to our CRM data to perform quick and detailed data selections."
Supercharge your email marketing
Deliver personalised emails your audience will love
Design, automate and send responsive highly targeted emails directly from Apteco's marketing insights platform.
Boost results with powerful marketing data analysis software
Apteco helps you understand your customers better than ever before. Our best-in-breed software enables you to ensure that every piece of marketing is relevant, targeted, and personal.
Watch our video and discover how to supercharge your campaigns in less than three minutes.
Our leading software platform brings analytics, visualisation and customer segmentation to your fingertips. Use all your data to generate insights to action your campaigns. Connect, analyse, target and campaign, all in one beautiful and easy-to-use workspace.
Integrate all your data sources to connect your first-party customer behavioural data into a single view, and link seamlessly out to all your favourite fulfillment tools. Connect with people and share insights.
Explore transactional data and truly understand your audience, with unique visual data selection and mining capabilities, unlimited interactive dashboards and stunning visualisations.
Use data exploration and visualisation tools to convert large volumes of transactional, multi-channel data to identify your ideal audience, and quickly create targeted customer segments.
Use your insights to create simple campaigns and monitor results. Upload data and automate campaigns using your existing martech stack and ESPs or our campaign management tools.
More marketing power when you need it
Apteco FastStats® and Apteco PeopleStage™ offer greater functionality for more powerful data analytics and modelling, multi-channel and multi-stage campaigns.
Explore millions of data records in seconds, to help you understand patterns using interactive visualisations, customer profiling analysis and predictive modelling, plus tools for data aggregation and basket analysis. Use your favourite analytical techniques to make smarter targeting decisions, and take advantage of built-in machine learning to increase cross and upsell opportunities.
Build and automate multi-channel, multi-stage, event-driven campaigns. Our approach allows you to integrate and gather communication history and responses from all your key marketing channels and data sources, both online and offline. Engage with prospects and customers in near real time and use integrated AI to continually test, monitor, and optimise your messaging and offers.
Flexible packages to suit your needs
Whether you run a small business or international enterprise, our range of packages and prices are designed to be cost-effective. Create the perfect mix of bundles, features and users to suit your requirements and budget.
Give every prospect and customer the personalised experience they demand
We're a safe haven for those drowning in data, giving you the tools to deliver an outstanding customer experience. To every customer. Every time.
Our aim is to help you to create and manage marketing campaigns that produce outstanding results, by putting the right marketing messages in front of the right customer at the right time. And we understand that this isn’t always as easy as it sounds.
That’s why we help you make sense of all your data, so you can understand each and every prospect and customer. It’s why we enable you to effortlessly segment your audience for maximum impact. And why we give you industry-leading software to run smart, automated campaigns that deliver real results – all in one platform, with seamless integration with your existing martech stack.
Target with pinpoint precision using your preferred analytical techniques, such as predictive modelling, customer profiling analysis, our patented Predictive Weight of Evidence (PWE) scoring, decision trees and clustering.
Build sophisticated campaigns that use behavioural modelling, customer journey analytics and predictive analytics to recommend the best next offer and improve conversion rates and engagement.
You’re in control at all times. Connect, consider, craft and campaign from one intuitive platform. Get instant access to live reporting from any device, 24/7.