BMJ develops campaign & analysis solution with Adroit

Posted: 11 May 2016

BMJ develops state of the art campaign & analysis solution with FastStats partner Adroit

BMJ is a global provider of evidence-based medical knowledge through its online learning, decision support tools and journals. Its flagship journal, The BMJ, is one of the most respected general medical journals in the world. BMJ is a subsidiary of the British Medical Association, and supports all healthcare providers, from individual clinicians to major organisations and health systems, serving over 300,000 customers and 4 million professional users.

BMJ have invested in developing a state of the art analytics and campaign system to support the broadening and deepening of their long-standing relationships with large healthcare organisations, clinicians and medical professionals both in the UK and internationally.

David Hutcheson, Head of Data & Analysis at BMJ commented;

“It is exciting for our analysis and campaign teams to have access to our consolidated data through a bespoke model developed by Adroit. We are looking forward to the benefits and sophistication that the Single Customer View and FastStats will bring in servicing different audiences both individuals, academic institutions, and other organisations.”

Nigel Magson, MD at Adroit comments;

“We are delighted to be working with BMJ and adding value to their marketing through the development of the platform. The underlying BMJ data model is complex and so the communication with these different markets requires the integration of different data sources to a complex base of business rules, linking email communication & response history and web information as well as external industry data.”

The result of the data management and SQL layer, is that the FastStats design can pull through the appropriate entities and their related information to support marketing communication programmes, including triggered and behavioural uses.

Nigel Magson, MD of Adroit notes;

“We look forward to helping their team realise value from their data using the FastStats system, and develop their marketing and business activity. ”

To find out more about Adroit visit their partner page.