Celebrating partner expertise: Apteco publishes current list of accredited trainers, administrators, and sales professionals

Apteco is proud to recognise the depth of expertise across our partner community. Our accreditation programmes - covering training, system design, and sales - ensure that Apteco customers continue to benefit from skilled professionals who demonstrate exceptional knowledge of our software and its application.

Our partners play a vital role in delivering high‑quality Apteco solutions, and these accreditations reflect their commitment to maintaining industry‑leading standards across every aspect of our technology.

Apteco accredited trainer programme

Training excellence is at the heart of great software adoption, and our accredited trainer programme ensures customers receive high‑quality, consistent training from skilled professionals who know Apteco inside out.

This accreditation recognises training capability across individual user modules. Candidates typically complete our Train the Trainer course, covering the theory and practical skills required to deliver effective Apteco training. To gain accreditation, trainers must:

• Attend the official Apteco training courses for the modules they wish to teach
• Demonstrate hands‑on experience conducting training at their organisation

Accreditation includes a half‑day assessment per module. To maintain their status, trainers complete an annual renewal, provide an overview of courses delivered, and permit Apteco to quality‑assess a live training session.

Apteco customers attending sessions delivered by an accredited trainer can also receive an official Apteco training certificate.

Current Apteco accredited trainers

• Ella Briggs – Adroit Data & Insight (2 modules)
• Adam Cutting – Data HQ (1 module)
• Nick Cook – Wood for Trees & Edit, Salocin Group (4 modules)
• Justin Hunt – D&B (1 module)
• Ally Liddiard – D&B (1 module)
• Matthew Foord – Paragon DCX (4 modules)
• Jamie Silverman – Paragon DCX (3 modules)
• Zoe Mitchell – Paragon DCX (1 module)
• Amy Williams – Plinc (1 module)
• Jack Tyler – Plinc (1 module)
• Paresh Patel – Euler (3 modules)
• Matt Porter – Euler (5 modules)
• Gary Kenealy – Euler (5 modules)
• Lloyd Sloan – Euler (2 modules)
• Tom Nichols – Sagacity (1 module)
• Chris O’Gorman – Sagacity (1 module)
• Vicki Barham – VBAnalytics (3 modules)
• Matt Tamea – Go Inspire (3 modules)

Apteco Designer administrator accreditation

The Designer administrator accreditation recognises technical professionals who have the skills to design and build high‑quality Apteco marketing systems.

To achieve this accreditation, candidates must demonstrate knowledge of:

• Relational database structures
• Data modelling approaches
• Building and maintaining systems using the Apteco Designer application

Accreditation is awarded following a one‑day assessment including an exam focused on Apteco data modelling. To retain their accredited status, individuals must provide examples of system design work when requested or repeat the assessment after a year without evidence.

Current accredited designer administrators

• Matt Tamea – Go Inspire
• Franchesca Henry – Paragon DCX
• Jay Ashraf – Paragon DCX
• Jamie Silverman – Paragon DCX
• Michael Coronato – Paragon DCX
• Chris O’Gorman – Sagacity
• Andrew Sanderson – Euler
• Nick Cook – Wood for Trees, Salocin Group
• Matt Boot – Anaylin
• Ross Swain – Adroit Data & Insight
• Darren Halford – Adroit Data & Insight
• Michael Edwards – Plinc
• Peter Evans – R‑cubed
• Rob Taylor – TwentyCi
• Tim Pentreath - Consultant

Apteco marketing software sales accreditation

Our sales accreditation recognises professionals who demonstrate strong capability in presenting and selling Apteco software solutions.

This half‑day accreditation session assesses participants on:

• Confidence in demonstrating key Apteco functionality
• Understanding commercial and functional aspects of the platform
• Ability to showcase the value of Apteco software to prospective clients

To maintain this accreditation, individuals must deliver annual demonstrations that reflect the latest product features.

Current accredited sales professionals 

• Paresh Patel – Euler
• Matt Tamea – Go Inspire
• Nick Cook – Wood for Trees, Salocin Group
• Murdo Ross – Paragon DCX
• Matthew Foord – Paragon DCX

Strengthening the partner community through shared expertise

These accreditations reflect real commitment from our partners to deliver exceptional experiences across training, system design, and sales. We extend our congratulations and thanks to all accredited professionals for their ongoing contribution to the wider Apteco community.

If you’re interested in becoming accredited or want to support your team in achieving certification, please get in touch with the Apteco partner team. 

Thinking about becoming an Apteco partner in the Canadian market? Our Apteco Canada team would be delighted to introduce you to their ‘Certificate of completion’ programme.