Calor develops state of the art campaign & analysis solution with Adroit
Calor is the UK’s largest supplier of LPG to both domestic and commercial businesses, and has a diversified business retailing cylinders, bulk gas, appliances and a range of services for its various markets.Understanding and communication with these different markets requires the integration of different data sources, web information and external industry data.
Adroit have developed a brand new single customer view (SCV) for Calor linking various data sources together, including a range of online services. The new system has a front-end access using Apteco's FastStats system and dotmailer as an Email Service Provider (ESP). Adroit have developed and implemented the solution which went live this January, including setting up the integration with dotmailer. The Calor team are now using the system to generate business insight and conduct campaign work, including digital integrations with web services for billing. The operational system is hosted at a Class 1 data centre, with Cloud Heroes. The team at Adroit have many years experience supporting utilities, and specifically Calor.
Nigel Magson, Managing Director of Adroit notes:
“We are delighted to be working with Calor. We look forward to helping their team realise value from their data using the FastStats system, and develop their marketing and business activity.”
Mark Roberts, Database Manager at Calor comments:
"We are looking forward to working with the team at Adroit again due to their technical expertise, flexible approach and detailed knowledge of our business. Having undergone a thorough design and development process including prototypes to test different data structures, we are now using the system and are excited about the additional benefits and opportunities which this approach will provide, and even now are planning for even further development to bring greater benefit."