Apteco testimonials

Through, the use of Market Insight/Apteco FastStats tool combined with the D&B data, Canon has achieved full customer segmentation, it also continues to provide the visibility needed to help shape a ‘Customer Centric Approach’, which will ultimately drive a better customer experience over the medium term

It’s been a hugely positive achievement to gather a significant number of Club member insurance renewal dates. The campaigns that the Club has developed are now utilising this valuable date to great effect.

By utilising Apteco marketing software, we were able to track and measure the impact on guests of the Future Cruise Credits journey. Allowing us to understand behaviour and identify trends, adopting an agile approach to testing, offers and onward strategy.

It can’t be overstated, our partners Wood for Trees and Apteco tools were pivotal to not only the success of the project but its complete triumph. Being propelled across the data maturity timeline within a year meant that during Covid we were able to sustain income despite shop closures and reduced event and face to face activity. For the first time, we can be confident that we truly have a supporter-focused view ensuring the right product, channel, timing, content, and action is correct for every supporter – ultimately supporting even more cats and kittens in our care around the UK and meeting our ambitious 10-year strategy objectives.

Using Apteco has professionalised our selection processes, making them more organised, transparent and flexible, while keeping the level of complexity we need. It has also enabled a quick expansion of our supporter journeys. This has allowed our fundraising teams to make their activities more sophisticated and more tailored to our supporters’ needs.

In short, Apteco software is a brilliant tool which is intuitive and has been transformative in the way we work.