Apteco testimonials

Apteco software has led to many benefits for HEE. We’ve seen a decrease in turnaround times on complex user journeys, meaning savings to the taxpayer. Possibly the greatest benefit is access to real-time data allowing us to respond to stakeholder data requests immediately and think more strategically about future campaigns.

Apteco marketing software is the integral engine at the centre of all the actionable strategic insights, and now plays a vital role in shaping the global fundraising strategy for all these major NGOs with a combined annual individual giving income in excess of $3.1 billion US Dollars per annum.

Results far exceeded expectations in the first 6 months alone. 60% reduction in marketing costs to these buyers, 10% saving in the Lands’ End’s UK total catalogue budget and increased contribution of 23% from these online customers.

Apteco software helped us to achieve our goal of having a targeted dialogue with our customers, which is based on efficient communications, automation and personalisation.

In what feels like at least every second meeting, I only call up dashboards and I'm not the only one who is thrilled! It really is an incredible work facilitator and, above all, also a visual and quite easy to understand view.

Apteco has enabled us to create a comprehensive, automated journey - from creating complex selections, to mapping out key email touchpoints, and establishing a clear reporting infrastructure. This transformation has streamlined our processes, eliminated manual tasks, and significantly enhanced supporter engagement.