Apteco testimonials

While planning for Black Friday, our e-commerce team saw an opportunity to build a real-time view of in-day performance. Plinc helped create a visual dashboard, and for the first time, we as a business had access to data in real time that could inform in-day decision making.

Apteco enabled us to engage Healthy Choices quiz participants more effectively, delivering personalised, timely communications to every registrant, supporting their health and wellbeing. This tailored approach encourages positive lifestyle changes, meaningfully enhancing the impact and reach of our programme.

Apteco are operationally second to none, all the team are fantastic...I have been using Apteco software since 1997 so I have seen the application evolve through time ensuring the primary focus is always delivering insight to the finger tips of Campaign Managers, Database Analysts and Marketing Managers. The beauty about Apteco is you don’t need to be a programmer to use it or a statistician to understand it. The only requirement for the user is to understand the data that’s in it and the business you’re in. Apteco has given me the facility to produce the analysis I need in aiding major marketing decisions from campaign strategies, customer file complexion reports to profiling and modelling, without a reliance on IT experts.

Apteco is truly the tool that has unified our data and marketing. We’d be lost without it and use it every single day to make data-driven decisions and put them into action in real time.

Apteco allows Greene King to manage significant complexity with multiple brands and customer touchpoints, all managed efficiently and effectively to create clear insight and identify the optimal customer strategy.

The impact of Apteco software for Greggs is the complete transparency around the customer journey. The new solution tracks the value of the Greggs customer and how this evolves over time.