Meet the Apteco CDP

Apteco is excited to introduce the Apteco Customer Data Platform (CDP), enabling customers to unify data to create a single customer view that drives data analysis and activates personalised campaigns. Together, the Apteco CDP and Apteco Cloud deliver a flexible and secure managed solution that reduces the need for in-house IT hosting skills and technical support.

Designed to bring together data from disparate systems, including CRM data, transactional history, loyalty systems, campaign responses and engagement data, the Apteco CDP offers a seamless integration experience. Hosted alongside your Apteco marketing platform, the persistent data store ensures that data is always accessible and secure.

The Apteco CDP connects first party, proprietary customer, and prospect data, flowing in from multiple sources and with built-in identity resolution and validation rules, users can trust that their data is accurate and compliant. Data tables can be easily linked and join relationships specified to transform your data into a structure optimised for marketing purposes, and the advanced matching and deduplication features, along with robust contact permissions and compliance tools, provide a comprehensive solution for managing data.

From in-depth customer identity data and transaction history to engagement metrics and behavioural insights, the Apteco CDP provides that all-important single customer view, so marketers can leverage the power of hyper-personalisation to influence purchasing decisions, increase engagement, and drive more sales.

What can you expect from the Apteco CDP?

• Connect and unify multiple data sources into a single source of truth
• Accurate data matching and deduplication with automated identity resolution
• Build highly targeted audience segments directly from visualisations
• Activate hyper-personalised marketing campaigns and communications
• Benefit from scalable, high-performance data storage and processing
• Robust data security measures and compliance tools, safeguarding personal data and maintaining privacy standards
• Personalise and orchestrate multi-channel customer journeys

See more of the latest functionality from Apteco, and access free eGuides, blogs and webinars.

Learn more about the Apteco CDP.