Multi-factor authentication (MFA)

Orbit now supports MFA, which means that instead of relying solely on a password, users are asked for a one-time code from an authenticator app when logging in. This provides an additional layer of security, so even if a password is compromised, an attacker cannot access the account without the second factor.

Build and import process locking

Build and import process locking in Orbit now prevents certain major data processes – such as system builds, CDP imports, and merge processes - from running concurrently when they could interfere with one another. For example, if one major process is underway, another will wait until it has finished. This provides greater protection against data conflicts and inconsistent results.

New resources area

The new Resources area in Orbit creates a dedicated home for shared assets, making them easier to find and manage. You can access it from Account and settings > Resources. The Data Dictionary is the first feature to live in the new resource area within Orbit. As Orbit continues to evolve, additional shared management tools will be added to Resources, creating a single place to manage the assets your organisation relies on every day.

Data dictionary

A Data Dictionary in Orbit makes it easy to capture the meaning, purpose and structure of your data in one place. Centrally document variables, tables and folders, improving data understanding and helping Orin interpret data more accurately. Clear descriptions help your team understand exactly what each item represents, while also giving Orin AI the context it needs to provide more accurate suggestions and interpretations of your requests.

Behaviours in Orbit

Behaviours are now built into Orbit with the introduction of RFV Analysis (Recency, Frequency and Value) directly from customer/transaction data, usable in analysis, filters and audiences. RFV Behaviours can be applied across Orbit, allowing you to filter, analyse and build audiences using meaningful behavioural insight. You can also add RFV calculations as dimensions on charts and cubes, or as measures in charts, cubes, Venn diagrams and number cards, making it easy to explore customer value from every angle. The result? A clearer picture of who your best customers are, who's at risk of lapsing and where your biggest opportunities lie.

FastStats pattern matching

New to FastStats pattern matching is minimum and maximum values. Previously, users could calculate the total or average of a sequence. FastStats can now identify the lowest and highest value within a sequence of numbers. This new capability makes it easier to understand the range of values in your data and helps you to quickly answer questions such as “What was the highest or lowest value recorded?” without needing additional calculations or data manipulation.

Query statistics in cubes

The process for adding query statistics to cubes has been made quicker and easier. Users can select multiple values from a variable and create several statistics in a single action. For example, you could create measures showing the number of people who visited several different destinations. This makes the setup less repetitive and allows for faster creation of reports and analysis, which is particularly useful when you want to compare several groups or categories side by side.

Dive deeper into your dashboard data

You can now open any chart, cube or data grid from a dashboard tile in a full-screen, interactive audience workbook, giving you more flexibility to explore your data, spot trends and uncover deeper insights. Existing filters carry across automatically, so you can continue your analysis without losing the context of your original view.

Data grids are even more powerful in audience workbooks, with the flexibility to add, remove and reorder columns with ease. This makes it simpler to focus on the data that matters most and get the insights you need faster.

Undo, redo and reset

Undo, redo and reset for journeys allows users to safely experiment with campaign journeys and reverse changes without having to discard the whole edit. Move backwards and forwards through your recent journey changes or reset everything since your last save in one action. That means you can experiment more freely, make changes with confidence, and quickly recover if something doesn’t go to plan. Reset is also part of your undo/redo history, so if you reset by mistake, you can simply undo it and bring your changes back.

Duplicate triggered events

Triggered events provide a flexible way to respond to recipient behaviour within a campaign journey, helping to guide customers through their journey based on real-time behaviour. You can now duplicate a triggered event directly from its option menu, creating an exact copy with the same audience and trigger settings. This makes it quicker and easier to create similar triggered responses without having to configure the audience and trigger conditions from scratch, saving time and reducing the risk of configuration errors. The duplicate can then be adapted as needed, giving you greater flexibility when building journeys that respond to different recipient behaviours.

Duplicate personalisation fields

You can now duplicate a personalisation content field directly from its option menu. Orbit adds the duplicate directly below the original, using the original field name with (Copy) added, and carries over all existing settings, splits and branches. This makes it much quicker to reuse and adapt existing personalisation logic without having to recreate complex configurations from scratch, saving time and reducing the risk of errors when building similar content variations. If the duplicate's name conflicts with an existing field, you'll be prompted to choose a different name before continuing.

Zoom control

Use the new zoom controls in the bottom-right corner of the journey builder to navigate large or complex journeys and when previewing a journey template. Click and drag to pan around the journey as before, while the + and − controls let you quickly zoom in or out. Click the percentage display to choose the zoom level, making it easy to switch between an overview of the full journey and a closer look at individual steps. These controls make it easier to navigate and review complex journeys, helping you quickly understand the overall structure while still being able to focus on specific branches, steps or connections without losing your place.

Inline renaming

Inline renaming allows users to rename dashboards, tabs, tiles, audiences, campaigns and campaign steps directly in place, without navigating to separate settings or menus. This makes it quicker and easier to keep names accurate and up to date, reducing unnecessary clicks and interruptions to the workflow. Users can make changes as they work, helping them organise and identify content more efficiently and ensuring names remain clear and relevant as campaigns and analysis evolve.